I've always been passionate about creativity and understanding people's needs. Starting in fashion, I sought more meaningful impacts, leading me to UX design. This field allowed me to apply my skills in design fundamentals, user understanding, aesthetics, and problem-solving on a larger scale.

As my career advanced, I tackled more complex products and joined a large company undergoing digital transformation. Here, I enhanced my skills in analysis and collaboration, leading a team to revamp an outdated procurement system with cutting-edge UX techniques. Our focus on user frustrations and workflow efficiency resulted in a user-friendly platform that significantly improved the company's efficiency and profitability.

Though my professional landscape has evolved, my core drive—to simplify and enhance user experiences—remains unchanged.

“Find a job you enjoy doing, and you will never have to work a day in your life.”
― Mark Twain