Mood Page
Trend Board
Must Have Items
Must Have Fashion Items:
Fashion Pants
Peplum Top
Layered Dress
Must Have Fashion Key Items:
Rompers
Mixed Fabric Top
Mesh Tutu
Denim Jacket
Fashion Short
Must Key Items:
Graphic Tees
Woven Jogger Pants
Knit Dress
Woven Short
Jegging
Legging
Important elements
Botanical Prints & Graphics
Peplum Top
Novelty Textures like Eyelet fabrics / Floral Lace
Customer Profile
Who’s our girl:
She’s 4-6 years old
Loves riding her scooter
Watches “Sofia the first” & “Doc Mcstuffins”
Enjoys arts and crafts with her friends
What’s in the Stores?
Our Research:
H&M and GAP offered a wide array of botanical Prints and Graphics
Zara had a big presence of textured floral trims and fabrics
The botanical theme had a strong presence in the majority of major retailers
Inspiring Prints and Patterns
Print Direction:
Simple Nautical Stripes
Botanical Prints
Butterfly Prints
Decorative Denim Prints and Print Mixing
Important Fashion Details, Fabrics and Graphics
Key Details:
Fabric Mixing
Print over Print layering
Eyelet Embroidery
Lurex Elastic
Crochet Trim
Important Fabrics:
Floral Crochet
Soft Cotton Mesh
Eyelet
Open Sweater Knits
Graphic Ideas:
Mixed Media Art: Appliques / Embroidery / Screens
Verbiage
Photoreal Botanical Screens