Botanical Buzz
A spring collection for our little fashionista
inspired by all things botanical
Mood Page
“botanical florals are offering an unexpected splash of vivid color for the season. Stems and leaves accompany blossoms in sparsely scattered repeats. Floral embellishments are both dainty and oversized creating a lox bouquet out of mesh and chiffon appliqués with a hint of fun glitter soft mesh is trimmed with glitter ribbon denim is washed down and printed eyelet embroidery and fabric ads An element of romance.”
Trend Board
Must Have Items
Must Have Fashion Items:
Fashion Pants
Peplum Top
Layered Dress
Must Have Fashion Key Items:
Rompers
Mixed Fabric Top
Mesh Tutu
Denim Jacket
Fashion Short
Must Key Items:
Graphic Tees
Woven Jogger Pants
Knit Dress
Woven Short
Jegging
Legging
Important elements
Botanical Prints & Graphics
Peplum Top
Novelty Textures like Eyelet fabrics / Floral Lace
Customer Profile
Who’s our girl:
She’s 4-6 years old
Loves riding her scooter
Watches “Sofia the first” & “Doc Mcstuffins”
Enjoys arts and crafts with her friends
What’s in the Stores?
Our Research:
H&M and GAP offered a wide array of botanical Prints and Graphics
Zara had a big presence of textured floral trims and fabrics
The botanical theme had a strong presence in the majority of major retailers
Inspiring Prints and Patterns
Print Direction:
Simple Nautical Stripes
Botanical Prints
Butterfly Prints
Decorative Denim Prints and Print Mixing
Important Fashion Details, Fabrics and Graphics
Key Details:
Fabric Mixing
Print over Print layering
Eyelet Embroidery
Lurex Elastic
Crochet Trim
Important Fabrics:
Floral Crochet
Soft Cotton Mesh
Eyelet
Open Sweater Knits
Graphic Ideas:
Mixed Media Art: Appliques / Embroidery / Screens
Verbiage
Photoreal Botanical Screens