Conceptual Re-design integrating new feature into an existing app
Overview & Scope
OpenTable is an online restaurant reservation service looking to expand its offering for large event hosts.
The team and I had one week to design a solution so we were focused on the users’ challenges rather than restaurant limitations.
My Role
Conduct user interviews
Create personas through user research and data
Develop wireframes and prototypes
Conduct usability testing
Problem Statement
OpenTable directed large event hosts to communicate directly with restaurants. As a result users have to leverage multiple platforms and methods to complete their reservations.
Given users busy schedules how might we help people have a seamless reservation experience when making large party reservations through OpenTable?
Research
User Quotes
“I’m not good at email, neither were the restaurant people. It was really hard for me to coordinate with them and they wouldn’t CC people back. I had to CC them.”
“I make online reservations quite frequently. I would prefer it if the restaurant actually uses an app rather than going to the restaurant and having it be a crazy wait time.”
Insights to features
Separate section for eight or more guests
Find restaurants based on availability to accommodate a large party
Select event type and preferences for seating inside the restaurant
Send out guest invitations
Next Steps
Add functionality to include a calendar feature
Show users which invitations were accepted
Interview restaurants to understand their challenges with
large party reservations